Safety Labs collaborates with both professional riders and cycling enthusiasts in an effort to retain brand recognition by marketing the company on various social media platforms. Bre Vine, the wife of two-time 2x La Vuelta España Stage Winner Jay Vine and a longtime supporter of Safety Labs helmets, knows the advantages of using top cycling equipment for every ride.
Bre’s most recent marketing strategy includes a giveaway on Instagram of Safety Labs’ top racing helmet the X-Eros 2.0 with MIPS.
